Make Money From Your Book Before It’s Published

Published by Lorne S. Wellington on

I subscribe to Bill Barren’s email list.  I get pearls of wisdom often from him.  Today his pearl was on the topic of being an author, specifically making money before the book is written.  His tips can be used immediately.  It will take a bit of savvy for you to translate it into cash but I know you can do it.

3 Ultra Simple Methods

Bill’s Interview With John Eggen

Discover 3 simple ways to make money from your book, before it’s published.

Do you realize that the moment you decide to write a book, you can begin to leverage that fact to attract new clients and revenue?  In Bill’s teleseminar with guest John Eggen, he shared his tips to make money before you write the book.

In fact, John’s methods to do it cost little or nothing and take only minutes or seconds to use. Although results vary from person to person, authors that John taught reported using them and generating $22,000 to $150,000 in new revenues from their book, before even completing a first draft.

1. Turn Every Email You Send Into a Client Magnet

The first easy technique to attract new clients is to create an email signature line that announces you are authoring a book.

Then place the title in the signature line for your emails using these exact words: “Author of the forthcoming book, (insert your title and subtitle here).”

It’s that simple.

Independent professional Jeanna Pool tried it and got results. “I got two new clients and $25,000.00 in income, all within 30 days of starting my book. It took just three minutes to use John Eggen’s simple technique.”

2.  Turn Your Introductions Into Business Magnets

Another proven way to attract new business is to simply announce the title and subtitle of your forthcoming book in all the prepared introductions about you.

This includes introductions made by others, or you, in all your public presentations, your marketing materials, on your Web site, in your bio, in your media kit, etc.

This only takes a few minutes to do.

Kathleen Holland tested it while she was writing the first draft of her book. She reported, “In just the first four months, I booked an extra $48,000 in fees to me. Now I have more inquiries for my coaching programs than I can handle.”

3.  Put Your Elevator Speech on Steroids

You can also add news about your forthcoming book into your elevator speech or audio logo and automatically attract more business.

Independent professional Michael Cannon learned how from John and started using this method as soon as he started writing his book’s first draft.

Cannon reported, “I’ve been getting 30-40% more first meetings with CEO prospects and a 25% increase in those who closed. I’ve also been getting less negotiation on price, because they perceive me as an authority.”

Use two or more of these “no-brainer” methods and you can multiply your results.


The original post came in an email from Bill Barren. I edited a just a bit. On his website is a ton of resources. All of the above information and resources from Bill Barren is applicable for business and nonprofits.

Wishing you much success.


WANT TO USE THIS IN YOUR BLOG, E-ZINE OR WEBSITE? You can, as long as you include this complete tag with it: Lorne S. Wellington has a BA and MBA. She has been consulting and advising businesses and nonprofit organizations for over 12 years. In addition, she created a nonprofit in 1997 and today she owns Sculpted Silhouette, a lingerie boutique in Los Angeles. Her clients are located in the USA, Italy and South Africa. She has worked with a food manufacturing company, several retailers, an international aid organization, a bed and breakfast and a multi media company.


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