It has been 10 days since I created the website and no online sales. Clearly more learning is required and today I got a piece of advice that will help my business from a funny place.
Today for the 2nd year I was a guest speaker at the Females In Comedy Convention. This year Sculpted Silhouette presented on “The Bras Every Woman Needs”. As usual I had a great time with the ladies. As compared to last year the attendance has double, congratulation!
When I arrived Hope, the founder of the convention, was presenting to the crowd. Her topic was “The Five Things You Need To Be Doing”. As I listened I kept saying to myself girl you need to take notes. I can’t remember all the pointers, she shared more than 5, but a few I can recall.
The first great piece of advice is, Get Up Everyday. Don’t stay in bed and don’t hide away. If you had a bad set the night before get up the next day. Although I wont be having any sets anytime soon that piece of advice still applies.
The second pearl of wisdom is, You Need To Be Working 3 to 5 Days A Week. Again I am not going to be on a night club stage but the point resonates. For example, that day I presented to the audience and from that appointments were made. I could and should be presenting to more groups. I could easily do that 3 to 5 times a week and that was a goal in 2010. See the blog post Stay In Front of Potential Customers With Interviews. That’s a new goal. In order to present that often I need to ask people and organizations if they need or want a speaker on my topic. The first place I will ask are Meet Up Groups. I will complete that entire database before going on to another.
The BIG GOAL is sales. It is clear I need more customers and I need a way to always get new customers. How? As you know SS is being “social” but I can’t put all my eggs in that basket. What else can be done? Answer: Consistently communicate with a database. I am meeting people all the time so I should be talking to them.
I have a Customer Relationship Management System (CRM) that is supposed to make talking to potential customers to actual customers easy. Yet I am not using it to the fullest because people’s contact information is not stored there. So if I am going build relationships with people that I met then I need to use the tools and resources that have been purchased, like my CRM. With said my next goal is to get database all current in my CRM. After a bit of research I downloaded a trial of a software that I can use to scan business cards into my CRM. I like the software. So Monday I plan on taking the day off from work, purchasing the software and spending the entire day scanning every last business card into my database (see images below). I have to make the most of the what I have which are warmish customer leads and tools to talk and track the activities, my CRM. I will check in after Monday and let you know how that project got completed.
Just to recap the goals. 1. Add everyone to CRM. 2. Start emailing Meet Up Group Leaders asking if I could come and present.
WANT TO USE THIS IN YOUR BLOG, E-ZINE OR WEBSITE? You can, as long as you include this complete tag with it: Lorne S. Wellington has a BA and MBA. She has been consulting and advising businesses and nonprofit organizations for over 12 years. In addition, she created a nonprofit in 1997 and today she owns Sculpted Silhouette, a lingerie boutique in Los Angeles. Her clients are located in the USA, Italy and South Africa. She has worked with a food manufacturing company, several retailers, an international aid organization, a bed and breakfast and a multi media company.