Day 2 of 100 Day Challenge: Book Review “Born To Blog” by Mark W. Schaefer and Stanford A. Smith

Published by Lorne S. Wellington on

I am a believer in being equipped to realize intentions/goals and to execute tasks. I don’t like playing it by ear or improvising when I don’t fully understand the scope. Right now, I don’t feel up to this challenge but I will participate. Therefore, to shore up my skills and to feel up to this challenge I will read books, articles, and blogs as well as watch a lot of videos.  Additionally, and more importantly, I need to dissolve this apprehension to online-ness.

Born To Blog

"Born to Blog" by Mark W. Schaefer and Stanford A. Smith

In order to start this challenge, education is required. Today I went to my favorite resource center, AKA the public library, to start my blogging and online marketing education. I checked out “Born To Blog” by Mark W. Schaefer and Stanford A. Smith. I read it in one sitting. It has plenty of tools and tips for me to use for this blogging journey. From this book, I created a to-do list for my beginning steps or shall I say re-launching steps. I plan to complete that list within a few days. I recommend this book for small business owners, solopreneurs and people who want to start a “small” blog as a way to share with the world the cool stuff they are doing. The authors make a great case for why a person and a business should have a blog. They outline blogger types, discuss how to start the blog and describe how to build the blog up into a viable marketing and communications tool. Finally, the authors use examples of bloggers, including themselves, to illustrate concepts described in the book.

I Hate Blogs

I don’t really hate blogs or bloggers but let me share with you why I act like I hate blogs, bloggers, and the whole online thing. You see this blog ain’t my first rodeo. Back in the day, say late 1990’s, I had an online journal hosted on AOL.com. Yep, before they were called blogs I had one. After earning my MBA, I moved to South Africa, as a Rotary Scholar, and did a stint in Italy. I documented it all in that journal. I shared with family and friends my travels in South Africa and Italy. I enjoyed the writing. But in the early 2000’s Time Warner purchased AOL.com and my blog disappeared, never be seen again. That loss would not have been so hurtful if my back up, my laptop, had not been stolen around the same time. In essence, I lost it all. I mean it ALL. I lost my pictures, my stories, my contacts, and my academic papers. By 2005, I had no record of my experiences because it had been deleted or stolen. That loss cut deep and truthfully left a bitter taste in my mouth.

I hope you can empathize with me why I have resistance to blogging and marketing online. However, I am fully invested in this challenge. Therefore, if I did hate blogging before then I will be getting over it rather quickly. I have 99 more days to go.

Your Achilles Heel

What wound are you still nursing years later? What are you avoiding to do that if you did would be a good thing in your life today? What experience left a bad taste in your mouth that you wish would be different? What in your past can you try in again now that time has passed? The best way to address a disappointment is to rewrite the past in the present. Consider picking up an old hobby or pursing an interest in a new context. Take a chance on yourself for the next 99 days, you just might heal that old Achilles in the process.

Once you have decided what you will be doing, please share with me in the comments below.

Until Tomorrow…


Dayana · May 12, 2016 at 11:45 PM

Beautiful post, the images are gorgeous and all the items are so classy and lovely! Thanks so much for sharing, this post is really inspirational. I have fallen in love with almost every single thing you featured! ;) x♡, Fatima ()Twitter: Instagram: @fopiianshlgrim

Day 29 of 100 Day Challenge: Doing Homework | | Lorne S. Wellington, MBA · May 5, 2016 at 12:52 PM

[…] profile. As you know I have read two blooging books, Blogging Your Way To The Front Row and Born To Blog, and I have another one on my desk to read, right after I finish the […]

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